Trefis

Trefis is a financial community structured around trends, forecasts and insights related to some of the most popular stocks in the U.S.

Recent Articles By The Author

Turning P&G Around Won't Be Easy in This Economy

Turning P&G Around Won't Be Easy in This Economy

As the consumer giant realigns its strategy to reclaim market share and margins, it would require strong execution to achieve the targets.

Best Buy Digs Out of Its Hole

Best Buy Digs Out of Its Hole

New initiatives by the big box retailer offer a response to shifting consumer trends.

Verizon's Share-Everything Plans Could Kill Last Unlimited Plans

Verizon's Share-Everything Plans Could Kill Last Unlimited Plans

This bet on LTE might work after all; Verizon has already milked data demand enough with its 3G network.

Applied Materials' Survey Shows Solar Power Is Taking Off

Applied Materials' Survey Shows Solar Power Is Taking Off

Solar demand is shrinking, for now, but is poised to grow strongly.

Despite Europe's Bite, McDonald's Showing Growth

Despite Europe's Bite, McDonald's Showing Growth

It is the health of the U.S. economy rather than Europe's that is more pivotal for the fast-food giant's performance/

Sandisk Jumps Into Tablet Market in a Flash

Sandisk Jumps Into Tablet Market in a Flash

It says has created the world's fastest memory card for smartphones and tablets

Chesapeake: Board Shake-Up Spurs Hope

Chesapeake: Board Shake-Up Spurs Hope

A larger role for Carl Icahn should please investors.

UK Solar Stocks Could Shine Plugging Into Incentive Plan

UK Solar Stocks Could Shine Plugging Into Incentive Plan

Companies like SunPower are using a decade-old renewable energy program to sidestep a cap on solar plants.

Ralph Lauren's Stock Could Jump If China Strategy Works

Ralph Lauren's Stock Could Jump If China Strategy Works

The designer is making a fashion statement in emerging markets.

Dell Takes On EMC With Project Hermes

Dell Takes On EMC With Project Hermes

The storage war shifts to the cloud.