Scott Rothbort

Scott Rothbort has over 25 years of experience in the financial services industry. He is the Founder and President of LakeView Asset Management, a registered investment advisor specializing in customized separate account management for high net worth individuals. In addition, he is the founder of, an educational social networking site; and, publisher of The LakeView Restaurant & Food Chain Report. Rothbort is also a Term Professor of Finance at Seton Hall University's Stillman School of Business, where he teaches courses in finance and economics. He is the Chief Market Strategist for The Stillman School of Business and the co-supervisor of the Center for Securities Trading and Analysis.


Mr. Rothbort is a regular contributor to TheStreet's RealMoney Silver website and has frequently appeared as a professional guest on Bloomberg Radio, Bloomberg Television, Fox Business Network, CNBC Television, TheStreetTV and local television. As an expert in the field of derivatives and exchange-traded funds (ETFs), he frequently speaks at industry conferences. He is an ETF advisory board member for the Information Management Network, a global organizer of institutional finance and investment conferences. In addition, he is widely quoted in interviews in the printed press and on the internet.


Mr. Rothbort founded LakeView Asset Management in 2002. Prior to that, since 1991, he worked at Merrill Lynch, where he held a wide variety of senior-level management positions, including Business Director for the Global Equity Derivative Department, Global Director for Equity Swaps Trading and Risk Management, and Director for secured funding and collateral management for the Global Capital Markets Group and Corporate Treasury. Prior to working at Merrill Lynch, within the financial services industry, he worked for County Nat West Securities and Morgan Stanley, where he had international assignments in Tokyo, Hong Kong and London. He began his career working at Price Waterhouse from 1982 to 1984.


Mr. Rothbort received an M.B.A., majoring in Finance and International Business from the Stern School of Business, New York University, in 1992, and a B.Sc. in Economics, majoring in Accounting, from the Wharton School of Business, University of Pennsylvania, in 1982. He is also a graduate of the prestigious Stuyvesant High School in New York City. Mr. Rothbort is married to Layni Horowitz Rothbort, a real estate attorney, and together they have five children.

Recent Articles By The Author

Do Leveraged ETFs Cause Volatility?

Scott Rothbort sets out to determine whether there is a link between ultra ETF activity and market volatility.

The Electronic Menace: Algorithmic Trading

Algorithmic and high-frequency trading has been a destructive force in the stock market. How can we protect ourselves?

Beware Naked Put-Selling

Naked put-selling is risky business. One way to reduce that risk is with in-the-money call options.

International Investments for a Falling Euro

International Investments for a Falling Euro

With the euro losing a tremendous amount of value relative to the U.S. dollar, where should international investors turn?

Step Into Profits With These Shoe Stocks

Step Into Profits With These Shoe Stocks

Shoe-related stocks can be both defensive in slow economic times and growth-oriented during stronger economic times.

Auto Industry Stocks: Manufacturers and Retailers

Auto Industry Stocks: Manufacturers and Retailers

The auto industry is beginning to turn itself around, and opportunities are presenting themselves to investors.

Auto Industry Stocks: Auto Parts Suppliers & Retailers

The auto industry, while still risky, appears to be on the upswing. Here's a look at the best and worst of auto parts suppliers and retailers.

Earnings Preview: Consumer, Industrial Stocks

Scott Rothbort predicts that in place of the usual earnings-season focus on financial companies, the economic recovery will expand to industrial and consumer companies.

Pairs Trading: Patience Can Pay Off

Pairs trading requires patience, but the returns can be well worth the wait.

Don't Let Your Stocks Break Your Heart

All too often, our high investment hopes end in disappointment. Here's how to avoid it.