Scott Rothbort

Scott Rothbort has over 25 years of experience in the financial services industry. He is the Founder and President of LakeView Asset Management, a registered investment advisor specializing in customized separate account management for high net worth individuals. In addition, he is the founder of, an educational social networking site; and, publisher of The LakeView Restaurant & Food Chain Report. Rothbort is also a Term Professor of Finance at Seton Hall University's Stillman School of Business, where he teaches courses in finance and economics. He is the Chief Market Strategist for The Stillman School of Business and the co-supervisor of the Center for Securities Trading and Analysis.


Mr. Rothbort is a regular contributor to TheStreet's RealMoney Silver website and has frequently appeared as a professional guest on Bloomberg Radio, Bloomberg Television, Fox Business Network, CNBC Television, TheStreetTV and local television. As an expert in the field of derivatives and exchange-traded funds (ETFs), he frequently speaks at industry conferences. He is an ETF advisory board member for the Information Management Network, a global organizer of institutional finance and investment conferences. In addition, he is widely quoted in interviews in the printed press and on the internet.


Mr. Rothbort founded LakeView Asset Management in 2002. Prior to that, since 1991, he worked at Merrill Lynch, where he held a wide variety of senior-level management positions, including Business Director for the Global Equity Derivative Department, Global Director for Equity Swaps Trading and Risk Management, and Director for secured funding and collateral management for the Global Capital Markets Group and Corporate Treasury. Prior to working at Merrill Lynch, within the financial services industry, he worked for County Nat West Securities and Morgan Stanley, where he had international assignments in Tokyo, Hong Kong and London. He began his career working at Price Waterhouse from 1982 to 1984.


Mr. Rothbort received an M.B.A., majoring in Finance and International Business from the Stern School of Business, New York University, in 1992, and a B.Sc. in Economics, majoring in Accounting, from the Wharton School of Business, University of Pennsylvania, in 1982. He is also a graduate of the prestigious Stuyvesant High School in New York City. Mr. Rothbort is married to Layni Horowitz Rothbort, a real estate attorney, and together they have five children.

Recent Articles By The Author

Does the Efficient Markets Hypothesis Work?

Many academics espouse EMH as a dominant and overarching theory governing investments.

How to Get a Job on Wall Street

In this difficult job environment, the path to a Wall Street job is rocky but not impossible.

How to Consistently Beat the Market

You might be better off having your investments professionally managed.

5 Warning Signs Your Stock's a Fad

Watch out for these characteristics of fad stocks, which will eventually fall as quickly as they rose.

Opinion: Uptick Rule Is No Cure All

Reinstating the uptick rule, regulating credit default swaps and eliminating leveraged ETFs are not cure-alls.

Triple Witching: What You Need to Know

The Finance Professor gets you up to speed on what to expect when derivative expirations align.

Future Winners and Losers: What to Look For

The Finance Professor offers some insight on how to separate the survivors from the endangered.

Rothbort: Rise and Fall of the Quants

I have some affinity for this misunderstood group in the world of finance.

Retailers and Restaurants: Future Winners and Losers

The Finance Professor offers his take on the future of investing in retailers and restaurants.

Future Financial Winners and Losers

Future Financial Winners and Losers

The Finance Professor weighs in on the future of mortgages, rating agencies and insurance companies.