Scott Rothbort

Scott Rothbort has over 25 years of experience in the financial services industry. He is the Founder and President of LakeView Asset Management, a registered investment advisor specializing in customized separate account management for high net worth individuals. In addition, he is the founder of, an educational social networking site; and, publisher of The LakeView Restaurant & Food Chain Report. Rothbort is also a Term Professor of Finance at Seton Hall University's Stillman School of Business, where he teaches courses in finance and economics. He is the Chief Market Strategist for The Stillman School of Business and the co-supervisor of the Center for Securities Trading and Analysis.


Mr. Rothbort is a regular contributor to TheStreet's RealMoney Silver website and has frequently appeared as a professional guest on Bloomberg Radio, Bloomberg Television, Fox Business Network, CNBC Television, TheStreetTV and local television. As an expert in the field of derivatives and exchange-traded funds (ETFs), he frequently speaks at industry conferences. He is an ETF advisory board member for the Information Management Network, a global organizer of institutional finance and investment conferences. In addition, he is widely quoted in interviews in the printed press and on the internet.


Mr. Rothbort founded LakeView Asset Management in 2002. Prior to that, since 1991, he worked at Merrill Lynch, where he held a wide variety of senior-level management positions, including Business Director for the Global Equity Derivative Department, Global Director for Equity Swaps Trading and Risk Management, and Director for secured funding and collateral management for the Global Capital Markets Group and Corporate Treasury. Prior to working at Merrill Lynch, within the financial services industry, he worked for County Nat West Securities and Morgan Stanley, where he had international assignments in Tokyo, Hong Kong and London. He began his career working at Price Waterhouse from 1982 to 1984.


Mr. Rothbort received an M.B.A., majoring in Finance and International Business from the Stern School of Business, New York University, in 1992, and a B.Sc. in Economics, majoring in Accounting, from the Wharton School of Business, University of Pennsylvania, in 1982. He is also a graduate of the prestigious Stuyvesant High School in New York City. Mr. Rothbort is married to Layni Horowitz Rothbort, a real estate attorney, and together they have five children.

Recent Articles By The Author

How to Invest as the FOMC Tightens

It is really no secret that the FOMC will begin to tighten; the uncertainty is when that will occur.

Reacting to a Federal Reserve Policy Change

Negative reaction to the Fed's Feb. 17 discount-rate hike was short-lived. What's next?

The End of the Mac & Cheese Trade

Consumers have spent the past two years looking for bargains, but the retail trade-down phenomenon is drawing to a close.

Predicting the Rest of 2010

Using the past 60 years of SPX data as a backdrop, what does January's decline forecast for the rest of the year?

5 Winter Weather Losers

5 Winter Weather Losers

With the East Coast's recent snow storms in mind, these stocks stand to suffer from winter weather.

5 Winter Weather Winners

5 Winter Weather Winners

With the East Coast's recent snow storms in mind, these stocks stand to benefit from winter weather.

How to Trade the Midterm Elections

How to Trade the Midterm Elections

Here are three ways to profit from the upcoming midterm elections for U.S. Congress.

The Bar Mitzvah Portfolio: Finance Professor

The Finance Professor's Bar Mitzvah Portfolio consists of growth and income stocks, selected to pique the interest of a teenage investor.

Four Things to Watch for in 4Q Earnings

Four Things to Watch for in 4Q Earnings

As companies report their fourth-quarter earnings over the next few weeks, here's what The Finance Professor will be on the lookout for.

How to Measure Your 2009 Performance

Here's how to grade your 2009 portfolio against market benchmarks, as well as some explanations for how it measures up.