Skip to main content
Publish date:

Apple Crushes Social Media Stocks: What To Do Next

Snap stock crumbled in after-hours trading, shedding tens of billions of dollars in market value – and Apple is to blame for much of it. Here is why, and what investors could do next.

After a day of closely following the markets, it is time to wait for the closing bell, sit back and enjoy the rest of a relaxing evening, right? Well, not so fast.

On October 21, after the end of the trading session, social media company Snap  (SNAP) - Get Snap, Inc. Class A Report rocked the markets. It delivered a Q3 revenue miss that sent shares tumbling hard: -30% in after hour trading, at one point. The sudden loss of about $35 billion in market cap can be largely blamed on Apple  (AAPL) - Get Apple Inc. (AAPL) Report and its iPhone privacy policy changes.

Today, the Apple Maven explains how the Cupertino company caused shares of Snap and those of its social media peers to tank in the evening. Even the tech-rich Nasdaq index dipped 0.7% in after-hours trading, instantly erasing an estimated $120 billion in market value.

Figure 1: Apple's new iPhone 13 model.

Figure 1: Apple's new iPhone 13 model.

(Read more from the Apple Maven: Apple’s Mac Event: The Consensus Is Clearly Bullish)

What happened

Snap’s Q3 results were not disastrous, at first glance. The revenue miss of $30 million (or four percentage points’ worth of top-line growth) was noticeable, but arguably not enough to make nearly one-third of the market value of Snap’s equity vanish in a snap of the fingers (pun intended). On earnings per share, Snap even topped Wall Street’s expectations by 9 cents.

The problem is that the revenue disappointment brought to light a sore subject in the internet and social media sectors. Earlier this year, Apple updated its iOS policies, giving device users the ability to opt out of activity tracking by third-party apps. The move was widely expected to hurt those whose business models rely on serving targeted ads – i.e. most social media and other internet companies.

The fears were largely confirmed on Thursday, following Snap’s Q3 print. CEO Evan Spiegel explained:

“We missed the lower end of our guidance […] due to a few key factors, including changes to advertising tracking on iOS. […] While we anticipated some degree of business disruption, the new Apple-provided measurement solution did not scale as we had expected, making it more difficult for our advertising partners to measure and manage their ad campaigns for iOS.”

The after-hours bloodbath was not limited to Snap stock. Facebook  (FB) - Get Facebook, Inc. Class A Report, a near-trillion-dollar stock, also sank by as much as 8% instantly, before recovering about one-third of the losses within the hour. Alphabet  (GOOG) - Get Alphabet Inc. Class C Report, valued at almost $2 trillion, dipped nearly 3%. Twitter  (TWTR) - Get Twitter, Inc. Report, a much smaller company by market cap, shed around $2 billion in value.

The contagion across the social media space can be explained by the fact that Snap was the first major internet company to report earnings this season. In the face of bad news, fearful investors were caught asking themselves: how bad will Facebook’s, Twitter’s and Alphabet’s number be, next week?

(Read more from the Apple Maven: One More Reason To Buy Apple Stock Today)

What to do

There is a chance, some may argue a meaningful one, that the after-hours selloff in internet stocks will prove to be overdone. Therefore, bargain hunters might want to take advantage of widespread panic to buy the dip. In this case, I would probably be more comfortable betting on the established players with a more diversified user base and better infrastructure to handle the challenges posed by iOS.

But ultimately, this Thursday’s events help to reinforce one idea. Because of its condition as a gatekeeper of sorts, since it provides the hardware needed to access a plethora of tech services, Apple seems to be in the utmost position of power. This may explain why, as SNAP crumbled in after hours, Apple stock  (AAPL) - Get Apple Inc. (AAPL) Report headed higher instead by about 0.3%.

Within the tech sector, and in part for the reasons above, I continue to find AAPL one of the best names to own at current levels.

Twitter speaks

Snap’s struggles to adapt to Apple’s new privacy policy caused the stock to lose, at one point, up to $35 billion in market value during after-hours trading on Thursday. What does this mean to you?

Get more expert analysis on AAPL

It’s never too early (or late) to start growing your investment portfolio. Join the Real Money community for just $7.50/month and unlock expert advice from our team of 30+ investing pros.

(Disclaimers: this is not investment advice. The author may be long one or more stocks mentioned in this report. Also, the article may contain affiliate links. These partnerships do not influence editorial content. Thanks for supporting The Apple Maven)