How Ulta Beauty Transformed Makeup Tutorials

Admit it. You've watched those YouTube makeup tutorials. And before you clicked play, you likely purchased your cosmetics, fragrance, skin care or hair products from Ulta Beauty. (ULTA - Get Report)

After all, it's a one-stop shop to satisfy your cosmetic itch. It's no wonder. This makeup destination is also the largest U.S. beauty retailer. 

A bit about the company's history:

  • 1989 Richard E. George resigned as President of Osco Drug, Inc. to found Ulta Salon, Cosmetics and Fragrance in various Illinois cities.
  • 1999 Ulta Beauty changed its name from Ulta3, changing the brand almost entirely.
  • 2007 The company became publicly traded on the NASDAQ.

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