Investors Want Fat Profits From McDonald's, Not Women's Day Stunts

No one, it seems, was heartened by McDonald's Corp.'s (MCD)  turning the golden arches upside-down into a "W," supposedly in support of women on International Women's Day Thursday.

Instead, the fast-food giant's female workers likely want to earn a living wage, while investors demand better returns. Year to date, McDonald's stock is down 11%, second only to General Electric (GE) , the worst-performer on the Dow Jones Industrial Average, down 19%. McDonald's $1, $2, $3 value menu has underwhelmed RBC analyst David Palmer. Sign turning is equally underwhelming for McDonald's workers.

Still, both groups can end the day with the same message for McDonald's: try harder!

McDonald's tweeted this on Thursday:

Today, we flip our Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story, like the Williams family. In the U.S. we're proud to share that 6 out of 10 restaurant managers are women.

— McDonald's (@McDonalds) March 8, 2018