The company's stock gained 3.46% Thursday, reaching a new all time intraday high of $76.73 after the company revealed a release date for its highly anticipated "Call of Duty" sequel, "Call of Duty: Black Ops 4."
Activision has seen a resurgence in interest for its veteran "Call of Duty" first person shooter franchise. "Call of Duty: WW3" was the best-selling videogame of 2017 in spite of the fact that it was released in November. By December, the game reportedly generated more than $1 billion in sales.
Activision will have a full game reveal on May 17 and the game will be released on October 12, two weeks ahead of the highly anticipated Take Two (TTWO) -produced sequel, "Red Dead Redemption 2."
While the reveal did not show any game footage, the tweet from the "Call of Duty" Twitter account had 3,000 comments and was liked 51,000 times.