Why This Rally Made Sense: Cramer's 'Mad Money' Recap (Thursday 12/12/18)

The stock market deserved to soar today, Jim Cramer told his Mad Money viewers Wednesday. And if the Chinese blink on trade, there may even be more good news ahead.

Cramer said today's rally made perfect sense, as without a trade war, the markets deserve to be a lot higher. That's why the news that the Chinese might be softening their stance, came as such an unexpected surprise. The only problem? We don't know if the Chinese government will follow through.

But for the meantime, Cramer said there are a number of winners from even a temporary cease fire in the trade wars. Apple (AAPL) , an Action Alerts PLUS holding, is one obvious winner, and the recent court-issued ban on certain iPhone sales in China would likely be reversed if relations thaw. The industrial stocks would also rise, as they've been hoping for an end to the trade war for months.

Cramer added that today's news was also a sign that the Chinese government may indeed be fallible, and not willing to see further weakness in their economy.

Among the sectors Cramer would be looking to buy Thursday are the semiconductor equipment makers, like LAM Research (LRCX) , chipmakers like Xilinx (XLNX) , retailers that are looking to move sourcing away from China, like RH (RH) and discount retailers like Dollar Tree (DLTR) . He was also bullish on Visa (V) , Mastercard (MA) and American Express (AXP) , all of which might soon be allowed to do business directly in China. 

Executive Decision: FireEye

For his "Executive Decision" segment, Cramer sat down with Kevin Mandia, CEO of FireEye (FEYE) , the cybersecurity company with shares that rose 3.5% today.

Cramer started off by asking about the recent data breach at Marriott (MAR) , which exposed over 500 million accounts and has since been linked back to the Chinese government. Mandia said the world is still trying to figure out the rules of engagement when it comes to cyberspace, but fortunately, many governments are now getting involved in condemning these attacks and if you want to be a global player, your country needs to play by the rules.

When asked what Marriott did wrong, Mandia said you can't expect a company to be perfect every day. He said many times data is shared amongst a company's partners and vendors, making it impossible to safeguard at all times. He added that when the battle is between a nation and a hospitality company, the outcome should not come as a surprise.

FireEye works with customers on a number of different levels, Mandia explained, including the concept of a "red team," a special group of individuals dedicated to assessing vulnerabilities and weaknesses and keeping companies at their most secure at all times.

Cramer said in a world where these attacks are becoming common place, companies like FireEye continue to be essential.

Executive Decision: Signet

In his second "Executive Decision" segment, Cramer also sat down with Virginia Drosos, CEO of Signet Jewelers (SIG) , which has seen its shares fall 31% over the past week as investors worry increased promotions may be crimping the company's gross margins.

Drosos said she's very excited for the holiday season and Signet has a lot of new and exciting things in store. She said 90% of their advertising is new and sales on new items have risen from 20% to 30% this year. Kay Jewelers has a full assortment of items for every budget, she added, from hundreds of dollars to over $10,000.

When asked about Signet's former troubles with culture and credit quality, Drosos said Signet now has a culture of diversity and inclusion. Over 70% of the company's store managers are women, she said, as well as 50% of the company's board of directors. As for Signet's former credit issues, those have been fixed and their staff has been retrained on all of their payment options, according to Drosos.

Turning to the topic of capital allocation, Drosos said Signet is taking a thoughtful approach. She said they continue to invest in growth, as evidenced by three quarters of sequential same-store sales growth, and they also remain committed to their stock buyback program.

Executive Decision: Wix

For his final "Executive Decision" segment, Cramer sat down with Avishai Abrahami, cofounder and CEO of Wix.com (WIX) , the web publishing platform with over 140 million users around the globe and shares that are up 54% for the year, despite the recent market meltdown.

Abrahami said that Wix helps small businesses look just as good as the big guys, and their new Ascend service will allow those same business to attract and communicate with their customers just like the big guys as well. The new offering boasts a suite of communication tools to help improve the customer relationship, all starting at just $20 per month.

When asked about their low prices, Abrahami explained that Wix has always aims to provide great service at reasonable prices. He said the recent decision to remove their lowest, ad-supported pricing tier stemmed from their customers, who didn't like the advertising portion. Since the change, overall revenues have increased, he added.

In addition to websites and customer communications, Wix has also debuted web payments in countries like Brazil, where online payment have traditionally taken weeks or months to complete. Wix has also debuted new coding tools for developers to allow complete applications to be built on top of their platform.

Cramer said he sees no reason for the recent weakness in the shares of Wix.

Lightning Round

In the Lightning Round, Cramer was bullish on CyrusOne (CONE) , Nucor (NUE) and United Continental (UAL) .

Cramer was bearish on Southwest Airlines (LUV) and PacWest Bancorp (PACW) .

No Huddle Offense

In his "No Huddle Offense" segment, Cramer said it's time to make a bold call on Facebook (FB) and he's calling it a buy.

Retailer after retailer said they were planning to spend more money on digital advertising this quarter, and Cramer said Facebook is the only game in town. Sure, advertisers could choose Twitter (TWTR) or Snap (SNAP) , but neither of those companies has the reach of Facebook. Then there's Amazon (AMZN) , which is incredibly effective, but also a competitor.

With shares now trading at just 19 times earnings with a 20% growth rate, Cramer said he's ready to call a bottom in Facebook. He said investors should buy it the next time the market sees a big decline.

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