TheStreet's founder and Action Alerts PLUS Portfolio Manager Jim Cramer said people will pay up for games.

"If you have a device that's better for games, it matters," Cramer said. 

With the Apple (AAPL) - Get Report iPhone X's augmented reality capabilities, the device is pushed further into the gaming space.

"Gaming is the most important force I know right now - take a look at the stock of Take Two Interactive (TTWO) - Get Report and Activision Blizzard (ATVI) - Get Report ," Cramer said. 

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