Parents Expect to Spend More In-Store Than Online for Back-To-School Shopping

The brick-and-mortar stores are still alive this back-to-school season, according to a new survey.
By Scott Gamm ,

The brick-and-mortar stores are still alive this back-to-school season, according to a new survey. On average, parents expect to spend $273 on back-to-school related items in-store and $109 online. 'Consumers are using the digital channels to pre-shop - to find the deals that they want,' said Lokesh Ohri, a senior manager at Deloitte. 'But they still want to go into the store to try the products and finally close the sale.' The survey found parents expect to spend $488 for back-to-school, compared to the $434 they expected to spend last year. Plus, 87 percent of parents said they plan on spending the same or more than they did last year. 'Consumers are shopping a lot earlier and the ones who are shopping earlier are spending a lot more,' he said, adding that consumers are also spending more money in the electronics category. Some $456 will be spent on computers and hardware, while $286 will be spent on electronic gadgets, compared to $239 for clothing and $122 for school supplies, according to the Deloitte report. TheStreet's Scott Gamm reports from Wall Street.

Loading ...