Hearst Business Media successfully transitioned from selling advertisements in glossy magazines to a growing subscription business through the use of big data, said Richard Malloch, President of Hearst Business Media. He added that the company gets a retention rate of more than 90% for its subscription products by making sure customers enjoy a high return on their investment. Malloch said Fitch Ratings, which it began buying prior to the financial crisis in 2006, has a huge tailwind due to the level of interest rates and the massive amount of refinancing currently taking place in the market.