RealNetworks Rises on Product Launch
RealNetworks (RNWK) - Get Report was up 8.1% in midafternoon after the company introduced a new media-tracking product and an initiative to standardize the secure delivery of Web content.
The product, called Commerce Suite, facilitates online distribution and sales. The initiative takes the form of an eXtensible Media Commerce Language, or XMCL, a common language that would allow various systems to communicate on tracking data regarding copyrighted media.
The moves are being viewed as a counter to
Microsoft's
(MSFT) - Get Report
heavy investment in media distribution.
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