NEW YORK (TheStreet) – Netflix (NFLX) - Get Report plunged Monday, after an analyst lowered his recommendation on the streaming video company. Tesla Motors (TSLA) - Get Report, meanwhile, soared after its CEO sent a tweet about hoping to end electric car drivers' concerns about battery life. Alibaba (BABA) - Get Report jumped after unveiling plans to incorporate facial recognition into e-commerce payments.

Netflix plunged 3.8% to close at $421.97 despite the broader markets advancing.

The streaming video company took a hit after an Evercore ISI analyst downgraded the company to a sell from a hold, according to the Wall Street Journal. Evercore's analyst Ken Sena, according to the Journal, cited this reason for the downgrade:

In the context of increasing competition among existing and emerging distributors, and with content providers becoming better equipped to leverage these newer channels through OTT [marquee] offerings of their own, we view shares as unattractive.

Additionally, the analyst issued a price cut to $380 from $450, according to Benzinga.

Tesla soared 3.7% to end the session at $195.70.

The high-end electric vehicle maker got a boost after CEO Elon Musk sent out a tweet that alluded to the company's interest in extending the drive time for electric vehicles. In his tweet, Musk said he hoped to "end range anxiety" held by electric vehicle drivers when on the road but far from the nearest electric charge station.

Tesla has already introduced its Supercharger stations network, which is designed to provide Model S drivers with a free battery charge for their cars and allow the vehicles to travel an additional 170 miles before another charge is needed. 

The intraday gain reached as high as 3.9% at one point, its largest gain since Feb. 19, according to MarketWatch.

Alibaba jumped 2.6% to close the day at $84.

The e-commerce giant rose after unveiling plans on Sunday at the CeBit technology conference to incorporate facial recognition technology with its payment system, according to a CNBC report.

Under the proposed service called "Smile to Pay," users would scan their face with their smartphone to verify their identity before conducting a transaction over Alibaba's mobile payments system. 

"Smile to Pay" is currently being tested, or in beta mode, and has not yet been rolled out.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.