NEW YORK (TheStreet) -- Facebook (FB) - Get Report edged higher Tuesday after a favorable analyst report from J.P. Morgan and the announcement of a new payments feature for its Messenger app. Micron (MU) - Get Report and Himax Technologies (HIMX) - Get Report both take a hit after receiving a price cut and downgrade.

Facebook rose 1.7% to close at $79.36.

The social media giant received an upbeat assessment from J.P. Morgan analysts, who reiterated their overweight rating on Facebook and issued an $85 price target. More importantly, the analysts said Facebook remained their 2015 top pick. Yesterday, Brean Capital initiated coverage with a buy rating and $96 price target, noting Facebook is expected to grab significant market share in emerging markets.

Additionally, Facebook unveiled a new payments feature for its Messenger app that will allow American users to tie their debit card to the service and easily send money to their friends, according to a report in the New York Times.

Micron stumbles, falling 3% to end the session at $27.66.

The chip maker took a hit after RBC Capital Markets cut its price target on the company to $40 from $44. RBC also reduced its 2015 earnings per share estimates to $3.01 from $3.60 as well as lowered 2016 estimates to $3.71 from $4.90 and 2017 estimates to $4.16 from $5.17.

In citing the reasoning for lowering the estimates, RBC attributed it to more skepticism of big growth in Micron's DRAM sales for 2015.

Himax Technologies tanked 9.8% to close at $6.74.

The designer and marketer of semiconductor chips and displays plunged after Bank of America/Merrill Lynch downgraded the company to underperform from buy and cut its price target to $7.

In lowering its recommendation, the Bank of America/Merrill Lynch analysts cited concern's about Himax's market share in China and Samsung's LCD phone sales. 

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.