Apple's iPad Is Catching Up to the Kindle
CUPERTINO, Calif. (
) --
Apple's
(AAPL) - Get Report
iPad
is ramping up the pressure on
Amazon's
(AMZN) - Get Report
Kindle, according to new research.
The Kindle, which debuted in 2007 and still holds the No. 1 market share position, has largely redefined the sector. But Apple's iPad, with its graphics-laden touchscreen and deals with glossy magazines, is clawing share from the Amazon device. A new report from
said that Apple grew its market share from 16% to 32% between August and November. Amazon's share, in contrast, slipped from 62% to 47% over the same period.
The survey of 2,800 consumers also reported that
Sony's
(SNE) - Get Report
Reader and
Barnes & Noble's
(BKS) - Get Report
Nook have 5% and 4% of the market, respectively.
ChangeWave's figures came out just a few months after Amazon reassured investors that it is
coping well with the iPad threat
, lauding record sales for the latest versions of its e-reader. Amazon, which recently increased the
royalties it pays to newspaper and magazine publishers
that offer content on the Kindle, has also
.
The survey also showed that while some 42% of respondents said they were planning to buy an iPad during the holiday season, 33% of people said that they were likely to purchase a Kindle.
The numbers highlight the iPad's growing momentum, which has been boosted by
strong Black Friday sales.
Analyst firm Piper Jaffray predicted that
iPad sales could reach 21 million in 2011
, surpassing sales of the Mac. Morgan Stanley also recently reported that Apple is
increasing its iPad production.
Apple shares were rising $1.95 to $318.29 in morning trading Thursday, while Amazon's were losing about 50 cents at $176.04.
--Written by James Rogers in New York.
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