NEW YORK (TheStreet) -- The luxury retailer of women's handbags and accessories, Vera Bradley VRA reports quarterly results before the opening bell on Wednesday, and the stock is positioned for a rebound if it holds its all-time low set in Sept. 2013.

The company went public on Oct. 21, 2010 and became an immediate hit for investors. Shares of Vera Bradley surged 95% to an all-time intraday high of $52.35 set in May 2011. Since then, the stock declined 67% to an all-time intraday low of $17.27 set in Sept. 2013.

The daily and weekly charts show that the stock has been on the downside of a rollercoaster ride since Sept. 11, 2014, with the stock nearing its all-time intraday low of $17.27, making this level the important chart level to hold.

Analysts expect the company to report earnings of 45 cents a share for its quarter ended in January. The stock has performed poorly despite the company beating or matching earnings-per-share estimates for nine consecutive quarters. The issue is that management warned that product sales during the holiday season were weaker than expected. In turn, analysts have been lowering estimates over the last few weeks.

Let's take a look at Vera Bradley's performance measures, key trading levels and analysis of daily and weekly charts.

Vera Bradley ($18.11 at Monday's close) declined 15% in 2014 and is down 11% so far in 2015. The stock is down 40% since its May 8, 2014 high of $30.00.

Investors looking to buy Vera Bradley after earnings should place a good till canceled limit order to purchase the stock if it drops to $16.99, which is a key level on technical charts until the end of June.

Investors looking to reduce holdings should place a good till canceled limit order to sell the stock if it rises to $19.38, which is a key level on technical charts until the end of this month.

Let's take a look at the daily chart for Vera Bradley.

Courtesy of MetaStock Xenith

The daily chart for Vera Bradley ($18.04) shows a stock that's been trading back and forth around its 200-day simple moving average (green line) for the last 24 months. The stock had a momentum run-up of 95% from a low of $17.27 on Sept. 12, 2013 to the high of $30.00 set on May 8, 2014.

The stock gapped below its 200-day simple moving average when it was $24.39 on June 5, 2014. This moving average has been a technical resistance last tested at $24.31 on Sept.10, 2014.

The stock is approaching its all-time low of $17.27 pre-earnings well below its 50-day (blue line) and 200-day simple moving averages at $19.40 and $21.19, respectively.

Let's take a look at the weekly chart for Vera Bradley.

Courtesy of MetaStock Xenith

The weekly chart for Vera Bradley is negative with the stock below its key weekly moving average (red line) at $19.40. The stock is also well below its 200-week simple moving average (green line) at $26.36. The momentum reading in red along the bottom of the graph reads 27.00 and declining towards the oversold threshold of 20.00.

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This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.