Sports and Music Fans Will Travel Across Borders to Attend Marquee Events

A new data visualization shows how fans travel to witness events.
By Jesse Lawrence ,

NEW YORK (TheStreet) -- Sports and music fans will travel the world to see their favorite teams and musical acts perform live. 

Global sales figures collected from Ticketbis, an international ticket reseller, showed a 53% increase in international event travel in 2013 over 2012 and a 61% increase in 2014. 

You can witness these great migrations in this new data visualization from Ticketbis called Fans on the Move. The company analyzed tickets bought for over 16,000 events over the past three years. FOTM was able to use that information and determine how sports and music fans visit other countries to attend their favorite events, and see which ones have generated the most international influence.

The data point suggest travelers are more interested in the events typically enjoyed by locals and that are unique and mostly specific to the country they are visiting. For example, in the U.S., one of the most popular destinations for live event fandom viewing, tourists show a preference for the action of the National Football League, National Basketball Association, and the theatrics of Broadway musicals, all of which they typically don't get an opportunity to see in their country of origin. 

As for Americans traveling to Europe, they tend to favor Champions League and Premier League soccer games, which are among the most high quality and prestigious inter-club soccer competitions in the world. The top-tier clubs Americans have been clamoring to see are Arsenal, Chelsea, Manchester United and Liverpool. 

This favoritism towards soccer events in Europe is also shared by Latin American and Asian travelers. Specifically in Spain, the top event in terms of international ticket sales is to see Real Madrid play FC Barcelona, two of the biggest rival soccer clubs in the world.

The Champions League Final between Real Madrid and Atletico Madrid in Estadio da Luz (in Lisbon, Portugal) in May of 2014 drew a record number of fans, and 67.3% of sales came from outside the country, according to the FOTM data.

During his stay in Buenos Aires in 2012, Roger Waters attracted nearly 500,000 spectators in only 10 days, which generated more than $37 million; 18.5% of the sales came from Brazil.

The FIFA World Cup held in Brazil in July 2014 was another event that held worldwide appeal. In total, 42.6% of all World Cup ticket sales came from outside Brazil, with the soccer-crazed nation of Argentina leading with 13%.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.

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