Twitter (TWTR) Stock Dropping Despite NBA Original Content Deal

Along with the NBA, Twitter (TWTR) will bring two new live shows to stream on the social media platform during the upcoming basketball season.
By Rachel Aldrich ,

NEW YORK (TheStreet) -- Shares of Twitter (TWTR) - Get Report  are falling 0.91% to $18.49 this morning after the company signed with the National Basketball Association to bring its first-ever original content to the social media site, according to a company statement.

Twitter will be live-streaming two new shows for the upcoming NBA season. The first program, a weekly pregame show, will launch around the start of the season in October.

The San Francisco-based social media company will stream the exclusive content for free, available to users with and without accounts on the site.

"We've seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago," said NBA Commissioner Adam Silver in a statement. "This expanded partnership will help feed our fans' growing demand for the NBA by more deeply integrating the league across Twitter's many platforms."

The NBA will also offer more rapid replays and behind-the-scenes videos for Twitter's Vine and Periscope apps.

(Twitter is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holdings with a free trial.)

Separately, TheStreet Ratings rated this stock as a "sell" with a ratings score of D.

Among the areas TheStreet Ratings feels are negative, one of the most important has been a generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: TWTR

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

Loading ...