Twitter (TWTR) Stock Advancing on Streaming Deal with Bloomberg
NEW YORK (TheStreet) -- Shares of Twitter (TWTR) - Get Report are up 3.59% to $18.34 this morning as the company closes a live-streaming deal with Bloomberg Media.
The San Francisco-based technology company plans to live-stream several Bloomberg TV programs on its web platform, including "Bloomberg West," "What'd You Miss" and "With All Due Respect." Twitter will also live-stream Bloomberg's daily market coverage.
The partnership will include an advertising portion as brands will be able to purchase pre-roll ad space before clips. Twitter and Bloomberg will split the revenue, Fortune reports.
This is the third live-stream deal that Twitter has struck in the past week, after streaming pre- and post-game footage for the Wimbledon tournament last week and closing a deal with CBS (CBS) yesterday to live-stream its coverage of the upcoming political conventions.
Twitter will also be streaming Thursday Night Football in the fall.
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Separately, TheStreet Ratings rated this stock as a "sell" with a ratings score of D.
Among the areas TheStreet Ratings feels are negative, one of the most important has been a generally disappointing historical performance in the stock itself.
You can view the full analysis from the report here: TWTR
Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.