Twenty-First Century Fox (FOXA) Stock Slips, Launching Ad Partnership with Mondelez
Bloomberg News
NEW YORK (TheStreet) -- Twenty-First Century Fox (FOXA) - Get Report announced on Monday that it will partner with Mondelez (MDLZ) to stream advanced ad formats on Fox's video on demand platforms.
The partnership will allow the East Hanover, NJ-based food manufacturer Mondelez and Twenty-First Century Fox to distribute ads tailored to different types of viewing, such as mobile streaming versus watching via Roku or Apple TV, Ad Agereports.
Mondelez will expand its use of Twenty First-Century Fox's TrueX ad-tech platform to create more engaging ad content and format how commercials will appear on video on demand and streaming outlets. TrueX ads present consumers with one ad to interact with at the top of content, rather than watching a program with commercials.
The partnership comes after the company announced last week that Fox News Chairman and CEO Roger Ailes would resign amid sexual harassment allegations. Rupert Murdoch is currently acting as chairman of Fox News Channel and Fox Business Network.
Shares of Twenty-First Century Fox are declining 0.65% to $26.93 in afternoon trading on Monday.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
We rate TWENTY-FIRST CENTURY FOX INC as a Hold with a ratings score of C+. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, deteriorating net income and generally higher debt management risk.
You can view the full analysis from the report here: FOXA
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