NEW YORK (TheStreet) -- Shares of Tesla Motors (TSLA) - Get Report are falling, down 1% to $189.16 in early market trading Friday, after analysts at Deutsche Bank slashed their 2015 earnings estimate this morning on shares of the electric car maker by 80% to 11 cents per share from 52 cents per share. The consensus estimate calls for earnings of 79 cents per share.

The firm said the lowered estimate now reflects the car maker's exposure to the weakening euro. 

Deutsche analysts noted that 30% of the car maker's global sales are exposed to the euro.

The firm also cut its earnings estimate for 2016 to $1.75 per share from $2 per share. Deutsche's estimate falls below the consensus estimate of $4.20 per share.

The firm maintained its "buy" rating and a $245 price target on Tesla, but said the company's cost structure and car sale prices will "overwhelm" negative currency moves over the longer term. 

Also, Tesla reassigned VP of global sales and service Jerome Guille, according to Bloomberg.

The company is currently interviewing candidates for three regional sales positions. Tesla said, "Once they are on board, Jerome's focus will be on post-sales activity from delivery to long-term customer care, where he has done an incredible job," Bloomberg reports.

Palo Alto, CA-based Tesla designs, develops, manufactures and sells electric vehicles and advanced electric vehicle powertrain components. Tesla owns its sales and service network.

Separately, TheStreet Ratings team rates TESLA MOTORS INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate TESLA MOTORS INC (TSLA) a SELL. This is driven by several weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow, poor profit margins and generally disappointing historical performance in the stock itself."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

• The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Automobiles industry. The net income has significantly decreased by 561.8% when compared to the same quarter one year ago, falling from -$16.26 million to -$107.63 million.
• Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Automobiles industry and the overall market, TESLA MOTORS INC's return on equity significantly trails that of both the industry average and the S&P 500.
• Net operating cash flow has significantly decreased to -$86.40 million or 166.58% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.
• The gross profit margin for TESLA MOTORS INC is currently lower than what is desirable, coming in at 34.46%. Regardless of TSLA's low profit margin, it has managed to increase from the same period last year. Despite the mixed results of the gross profit margin, TSLA's net profit margin of -11.25% significantly underperformed when compared to the industry average.
• The share price of TESLA MOTORS INC has not done very well: it is down 20.60% and has underperformed the S&P 500, in part reflecting the company's sharply declining earnings per share when compared to the year-earlier quarter. The fact that the stock is now selling for less than others in its industry in relation to its current earnings is not reason enough to justify a buy rating at this time.
• You can view the full analysis from the report here: TSLA Ratings Report