Update: This article is updated to include information about Procter & Gamble exploring options to sell off its beauty products segment.

NEW YORK (TheStreet) -- Procter & Gamble (PG) - Get Report shares are rising, up 1.80% to $83.30 in market trading on Monday following reports that the company is exploring a sale or initial public offering of its beauty segment as part of its plan to jettison some of its lower performing brands, according to Bloomberg.

No details of a potential deal have been finalized including which segments will be separated and the company may still back out of any proposed sell offs, according to Bloomberg sources.

The news is helping the stock gain today after retailer Walmart (WMT) - Get Report announced that it reached an exclusive deal with German laundry detergent brand Persil that could harm the profits of PG's industry leading Tide detergent brand.

Walmart, the world's largest retailer, announced that it has reached a deal to exclusively sell the premium German brand at its stores, possibly threatening the bottom line of Procter & Gamble's detergent division which has a 60% U.S. market share while accounting for 85% of the profits, according to the Wall Street Journal.

With such a dominant market position Procter & Gamble was able to successfully raise prices on its products last year by reducing the amount of detergent in some of its containers, a move that may have spurred price conscious Walmart to make the deal it has today.

Separately, insight from Ed Ponsi on TheStreet's premium Real Money Pro blog suggests that Procter & Gamble's bottom line will be hurt this year as the dollar continues to rise.

"That's bad news for companies like Proctor & Gamble...and other names that rely heavily on overseas sales.

"Unfortunately, according to the charts, the news for these companies isn't about to improve. Although the dollar's strength has been well documented, a glance at the chart shows that the index has been dormant since late January...

"If you think U.S. exporters had a difficult time dealing with the strong dollar in January, just wait until April. Consider Proctor & Gamble, which reached an all-time high in December. Unfortunately, that high was the peak of a bearish head and shoulders pattern (L-R). The stock gapped sharply lower on Jan. 27 after a disappointing earnings report. Not only has P&G failed to bounce since then, it has formed another bearish pattern, this time in the form of a descending triangle (dotted lines). A close beneath $84 should push P&G down to $81," said Ponsi in a March 5 article.

Highlights from the analysis by TheStreet Ratings Team goes as follows:

• Net operating cash flow has slightly increased to $3,435.00 million or 4.12% when compared to the same quarter last year. In addition, PROCTER & GAMBLE CO has also modestly surpassed the industry average cash flow growth rate of 1.44%.
• The current debt-to-equity ratio, 0.54, is low and is below the industry average, implying that there has been successful management of debt levels. Despite the fact that PG's debt-to-equity ratio is low, the quick ratio, which is currently 0.53, displays a potential problem in covering short-term cash needs.
• The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. Compared to other companies in the Household Products industry and the overall market on the basis of return on equity, PROCTER & GAMBLE CO has underperformed in comparison with the industry average, but has exceeded that of the S&P 500.
• PROCTER & GAMBLE CO's earnings per share declined by 8.9% in the most recent quarter compared to the same quarter a year ago. Stable earnings per share over the past year indicate the company has sound management over its earnings and share float. We anticipate these figures will begin to experience more growth in the coming year. During the past fiscal year, PROCTER & GAMBLE CO increased its bottom line by earning $3.88 versus $3.87 in the prior year. This year, the market expects an improvement in earnings ($4.02 versus $3.88).
• Regardless of the drop in revenue, the company managed to outperform against the industry average of 4.9%. Since the same quarter one year prior, revenues slightly dropped by 4.4%. The declining revenue appears to have seeped down to the company's bottom line, decreasing earnings per share.
• You can view the full analysis from the report here: PG Ratings Report