NEW YORK (TheStreet) -- McDonald's (MCD) - Get Report stock is up 0.05% to $96.34 in early morning trading Wednesday after Credit Suisse initiated coverage with a "neutral" rating and a price target of $99.  

"The stock is likely to remain range-bound in the near term as continued dismal fundamental trends are partly offset by the stability of McDonald's franchise model, a high dividend yield, and optimism around a to-be-announced strategic plan," Credit Suisse analysts said. 

There has been a significant dollar appreciation recently which could act as a headwind to 2015 results for restaurant chains with large overseas exposure, such as McDonald's, analysts noted, adding that the dollar has appreciated by an average of 11% in its first quarter in 2015 versus the year ago quarter. 

Credit Suisse anticipates fiscal year earnings of $4.76 and $5.06 per share in 2015 and 2016, respectively. 

Insight from TheStreet's Research Team:

Bret Jensen commented on McDonald's in a recent post on RealMoneyPro.com. Here is what had to say about the stock:

Next up is McDonald's (MCD), whose stock has had a very nice run over the last six weeks thanks to low gasoline prices that are boosting restaurant shares, a new CEO and some more positive commentary from analysts.

All that is wonderful, but it will not fix Mickey Ds underlying problems overnight, which include a complicated menu, no domestic same-store growth, being out of tune with the march toward healthier food and currency impacts given it derives over one-third of its revenues from Europe.

-Bret Jensen, 'Three Large-Cap Stocks to Avoid' originally published 3/5/2015 on RealMoneyPro.com

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Separately, TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate MCDONALD'S CORP (MCD) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

You can view the full analysis from the report here: MCD Ratings Report