McDonald’s (MCD) Stock Down Today as Restaurant to Test All-Day Breakfast Menu

McDonald’s (MCD) stock is lower today as the fast food chain is going to begin testing an all-day breakfast menu in San Diego next month.
By Amanda Schiavo ,

NEW YORK (TheStreet) -- McDonald's Corp. (MCD) - Get Report is going to begin experimenting with an all-day breakfast menu as new CEO Steve Easterbrook shows a willingness to try a wide range of measures in order to revive dwindling sales, the Wall Street Journal reports. Items such as McMuffins, hash browns, and hotcakes will soon be available throughout the day.

Shares of McDonald's are down by 0.17% to $97.71 at the start of trading on Tuesday morning. 

The tests will begin in April at some McDonald's locations in the San Diego area. Restaurants will begin to push the sale of breakfast items past 11 a.m, when the lunch service typically begins.

There is no guarantee these tests will result in an expansion of the all-day breakfast menu, a McDonald's spokesperson told the Journal on Monday.

"We look forward to learning from this test, and it's premature to speculate on any outcomes," the spokesperson said.

TheStreet's Jim Cramer, Portfolio Manager of the Action Alerts PLUS Charitable Trust Portfolio says, "Easterbrook is willing to try anything and everything to get those franchisees to be fired up about McDonald's. Most impressive."

For more on McDonald's click here

Separately, TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate MCDONALD'S CORP (MCD) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. In comparison to other companies in the Hotels, Restaurants & Leisure industry and the overall market on the basis of return on equity, MCDONALD'S CORP has underperformed in comparison with the industry average, but has greatly exceeded that of the S&P 500.
  • 43.85% is the gross profit margin for MCDONALD'S CORP which we consider to be strong. Regardless of MCD's high profit margin, it has managed to decrease from the same period last year. Despite the mixed results of the gross profit margin, MCD's net profit margin of 16.69% compares favorably to the industry average.
  • MCDONALD'S CORP's earnings per share declined by 19.3% in the most recent quarter compared to the same quarter a year ago. The company has suffered a declining pattern of earnings per share over the past two years. However, we anticipate this trend to reverse over the coming year. During the past fiscal year, MCDONALD'S CORP reported lower earnings of $4.83 versus $5.56 in the prior year. This year, the market expects an improvement in earnings ($4.95 versus $4.83).
  • MCD, with its decline in revenue, slightly underperformed the industry average of 6.6%. Since the same quarter one year prior, revenues slightly dropped by 7.3%. Weakness in the company's revenue seems to have hurt the bottom line, decreasing earnings per share.
  • Even though the current debt-to-equity ratio is 1.17, it is still below the industry average, suggesting that this level of debt is acceptable within the Hotels, Restaurants & Leisure industry. Regardless of the somewhat mixed results with the debt-to-equity ratio, the company's quick ratio of 1.20 is sturdy.
  • You can view the full analysis from the report here: MCD Ratings Report
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