Lowe's (LOW) Stock Gains, Announces New CMO

Lowe's (LOW) stock is climbing in afternoon trading on Monday, as the company announced Marci Grebstein has been promoted to chief marketing officer.
By Rachel Graf ,

NEW YORK (TheStreet) -- Lowe's (LOW) - Get Report stock is increasing by 1.08% to $76.59 in afternoon trading on Monday, after the company announced a new chief marketing officer today. 

Marci Grebstein has been promoted to CMO of the home improvement retailer, effectively immediately, after serving as vice president of advertising.

She succeeds Tom Lamb, and will report to Michael Jones, chief customer officer.

Additionally, Erin Sellman has been promoted to senior vice president of strategy, insights and planning responsible for corporate strategy, consumer insights and the planning and process organization. She will report to Jones as well. 

Sellman joined Lowe's in 2004, and most recently held the position of vice president of strategy and insights. 

"Marci's deep experience in retail marketing will help Lowe's continue to create more personalized and relevant communications to consumers," Jones said in a statement. "And Erin's innovative thinking and data-driven insights will help Lowe's continue to develop effective strategies for the future and further enhance the customer experience across all consumer touch points."

On Wednesday, Lowe's reported 2015 third quarter earnings of 80 cents a share on revenue of $14.36 billion. Analysts had forecast for 78 cents a share on revenue of $14.34 billion.

Separately, TheStreet Ratings team rates LOWE'S COMPANIES INC as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

We rate LOWE'S COMPANIES INC (LOW) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and reasonable valuation levels. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

You can view the full analysis from the report here: LOW

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Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of Jim Cramer, TheStreet or any of its contributors.

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