Kellogg (K) Hits New Lifetime High

Trade-Ideas LLC identified Kellogg (K) as a new lifetime high candidate
By TheStreet Wire ,

Trade-Ideas LLC identified

Kellogg

(

K

) as a new lifetime high candidate. In addition to specific proprietary factors, Trade-Ideas identified Kellogg as such a stock due to the following factors:

  • K has an average dollar-volume (as measured by average daily share volume multiplied by share price) of $314.0 million.
  • K has traded 748,544 shares today.
  • K is trading at a new lifetime high.

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More details on K:

Kellogg Company manufactures and markets ready-to-eat cereal and convenience foods. It operates through U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific segments. The stock currently has a dividend yield of 2.3%. K has a PE ratio of 54. Currently there are 2 analysts that rate Kellogg a buy, 3 analysts rate it a sell, and 9 rate it a hold.

The average volume for Kellogg has been 2.3 million shares per day over the past 30 days. Kellogg has a market cap of $29.9 billion and is part of the consumer goods sector and food & beverage industry. The stock has a beta of 0.50 and a short float of 2.4% with 1.44 days to cover. Shares are up 19% year-to-date as of the close of trading on Friday.

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TheStreetRatings.com

Analysis:

TheStreet Quant Ratings

rates Kellogg as a

buy

. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins and solid stock price performance. We feel its strengths outweigh the fact that the company has had sub par growth in net income.

Highlights from the ratings report include:

  • Current return on equity exceeded its ROE from the same quarter one year prior. This is a clear sign of strength within the company. Compared to other companies in the Food Products industry and the overall market, KELLOGG CO's return on equity significantly exceeds that of both the industry average and the S&P 500.
  • 40.83% is the gross profit margin for KELLOGG CO which we consider to be strong. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 5.17% trails the industry average.
  • Compared to its closing price of one year ago, K's share price has jumped by 33.06%, exceeding the performance of the broader market during that same time frame. We feel that the stock's sharp appreciation over the last year has driven it to a price level which is now somewhat expensive compared to the rest of its industry. The other strengths this company shows, however, justify the higher price levels.
  • KELLOGG CO's earnings per share declined by 23.4% in the most recent quarter compared to the same quarter a year ago. Stable earnings per share over the past year indicate the company has sound management over its earnings and share float. We anticipate these figures will begin to experience more growth in the coming year. During the past fiscal year, KELLOGG CO reported lower earnings of $1.73 versus $1.74 in the prior year. This year, the market expects an improvement in earnings ($3.69 versus $1.73).
  • K, with its decline in revenue, underperformed when compared the industry average of 16.4%. Since the same quarter one year prior, revenues slightly dropped by 5.0%. Weakness in the company's revenue seems to have hurt the bottom line, decreasing earnings per share.

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