NEW YORK (TheStreet) -- Shares of Facebook (FB) - Get Report are higher by 1.83% to $79.50 in afternoon trading Tuesday, after the social media giant was issued an upbeat note by analysts at JPMorgan Chase this morning.

The firm reiterated its "overweight" rating with a price target of $85, and said Facebook remains its top pick for 2015. 

JPMorgan analysts said the company's share of mobile time remains strong at 22% in February, while total Internet time including desktop was 18%, according to comScore.

The firm believes Facebook is in the early stages of monetizing its 1.4 billion user base, and is also building franchises in Instagram, Messenger and WhatsApp.

Analysts noted that Facebook's large and targeted user base is "attractive" to many different kinds of marketers as Facebook sees strong growth in advertising revenue.

Yesterday, Facebook had coverage initiated with a "buy" rating by analysts at Brean Capital. The firm set a 12-month price target of $96 on shares.

Brean analysts said Facebook can take significant market share in emerging markets.

Insight from TheStreet's Research Team:

Facebook is a core holding of Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. During the most recent weekly roundup, this is what Jim Cramer, Portfolio Manager & Jack Mohr, Director of Research - Action Alerts PLUS had to say about the stock:

The shares took a breather this week after several weeks of marked outperformance. Two recent media articles about Facebook's Oculus division (acquired for $2 billion in March 2014) showed that it has an opportunity to enable courtside and rink-side virtual seats for NBA and NHL games through its relationship with Samsung and content creator NextVR.

We believe this is a meaningful step for Oculus and the value proposition for Oculus and Samsung Gear VR users. From the NBA and NHL perspective, this would create an "infinite seat," meaning a seat they could sell an infinite number of times. Oculus Rift is a huge long-term (five years or more) opportunity for Facebook. We have tried it and can confirm that virtual reality is a breathtaking experience. In the world of tech, you can never have too many shots on goal. Our target is $90.

- Jim Cramer and Jack Mohr, 'Weekly Roundup' originally published 3/13/2015 on ActionAlertsPLUS.com.

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Separately, TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed, some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's return on equity has been disappointing." You can view the full analysis from the report here: FB Ratings Report