NEW YORK (TheStreet) -- Facebook Inc.'s (FB) - Get Report price target was raised to $97 from $94 at JMP Securities on Monday morning.

The firm said it upped its numbers on the social media company after its recent checks showed that Facebook is taking marketing share.

JMP Securities reiterated its "outperform" rating on Facebook stock.

Facebook's developer conference, F8, is this week in San Francisco. In its analyst note JMP Securities highlighted what it believes will be key themes and topics including engagement trends and topic updates, ad product innovation, and standalone product updates regarding WhatsApp and Instagram, and Messenger.

Shares of Facebook are up by 0.30% to $84.05 in pre-market trading on Monday morning.

Insight from TheStreet's Research Team:

Facebook is a core holding of Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. During the most recent weekly roundup, this is what Jim Cramer, Portfolio Manager and Jack Mohr, Director of Research - Action Alerts PLUS had to say about the stock:

Shares charged to new all-time highs following the company's announcement Tuesday that it is adding a new feature in Messenger that gives people a "more convenient and secure way" to send or receive money between friends. The company said it will be rolling out the feature over the coming months in the U.S. and indicated the service will be free. We believe this is a great move for Facebook, whether or not it is a direct revenue generator for the company (it looks like it will not be, at least initially).

International money transfer is a $500 billion market (in annual revenue), with $3 trillion exchanged daily across the globe. The demand for such a service, especially within an already established network of 1.4 billion users, is real, and we are glad to see Facebook not only leveraging its ecosystem but deepening it even further. We expect that the move will go a long way in further strengthening Facebook's user engagement, which is already the highest across any site or social network. In fact, we learned this morning that Facebook's share of mobile minutes accelerated to 22% in February, well above its peers at 5%. Its share of total Internet minutes across both mobile and desktop stands at 18% and is over 5x the minutes spent on Twitter and Snapchat. Our target is $90.

-Jim Cramer and Jack Mohr, 'Weekly Roundup' Originally Published on 3/20/2015 on ActionAlertsPLUS.com

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Separately, TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed-some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's return on equity has been disappointing." You can view the full analysis from the report here: FB Ratings Report