NEW YORK (TheStreet) -- Shares of The Walt Disney Co. (DIS) - Get Report are down 0.12% to $105.44 in early morning trading Thursday after Deutsche Bank initiated coverage with a "hold" rating and a $105 price target. 

"We think the stock is fairly valued to slightly ahead of itself, now as the story has become better understood over the past year, investors have sought safer havens within media, excitement over the potential 'Star Wars' has built up, and earnings estimates have been revised higher," analysts said about the network. 

Walt Disney has a favorably differentiated strategy and asset mix as compared to the rest of the media sector and as a result, has a longer tail on its growth rate, contributing to its valuation premium, the firm noted. 

"We estimate Disney will grow revenue at the high end of the sector change by about 7%. Growth in affiliate, retransmission and reverse compensation revenue, as well as the Theme Parks, are driving most of Disney's growth, with Consumer Products also making a meaningful contribution," Deutsche Bank said. 

Upside/downside risks include an increase or decrease in theme park attendance, an acceleration or deceleration in the ad market, and greater or smaller than expected box office revenues from the upcoming tent pole films. 

Separately, TheStreet Ratings team rates DISNEY (WALT) CO as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

"We rate DISNEY (WALT) CO (DIS) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, notable return on equity, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company shows low profit margins."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

• DIS's revenue growth has slightly outpaced the industry average of 6.5%. Since the same quarter one year prior, revenues slightly increased by 8.8%. Growth in the company's revenue appears to have helped boost the earnings per share.
• DISNEY (WALT) CO has improved earnings per share by 23.3% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, DISNEY (WALT) CO increased its bottom line by earning $4.25 versus $3.38 in the prior year. This year, the market expects an improvement in earnings ($4.89 versus $4.25).
• The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. Compared to other companies in the Media industry and the overall market, DISNEY (WALT) CO's return on equity exceeds that of both the industry average and the S&P 500.
• Net operating cash flow has significantly increased by 53.05% to $1,855.00 million when compared to the same quarter last year. In addition, DISNEY (WALT) CO has also modestly surpassed the industry average cash flow growth rate of 47.54%.
• Investors have apparently begun to recognize positive factors similar to those we have mentioned in this report, including earnings growth. This has helped drive up the company's shares by a sharp 30.56% over the past year, a rise that has exceeded that of the S&P 500 Index. Looking ahead, the stock's sharp rise over the last year has already helped drive it to a level which is relatively expensive compared to the rest of its industry. We feel, however, that other strengths this company displays justify these higher price levels.
• You can view the full analysis from the report here: DIS Ratings Report