NEW YORK (TheStreet) -- Shares of Blackberry (BBRY) are down 0.27% to $11.02 in late afternoon trading Tuesday, despite the company's unveiling of its five inch touch-screen smartphone, the Leap.

The device, which will replace the Z3 device that was introduced last year, is aimed toward mid-level buyers in emerging markets as the company attempts to regain customers.

With the Leap, BlackBerry hopes to boost market share among younger professionals who are used to touch screens.

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BlackBerry is also upping its investment in encryption and privacy features of its software. "We're going to make sure our software technology addresses everybody's phones and everybody's endpoint," CEO John Chen said at an event in Barcelona.

Chen plans to build more software products for non-BlackBerry devices in order to integrate the company's services with products offered by both Google (GOOGL) - Get Report and Samsung (SSNLF) .

Canada-based BlackBerry is a provider of wireless solution, comprised of smartphones, service and software. The company provides hardware, software and services that support multiple wireless network standards.

It also provides platforms and solutions for access to information, including email, voice, instant messaging, short message service, internet and intranet-based applications and browsing.

Separately, TheStreet Ratings team rates BLACKBERRY LTD as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate BLACKBERRY LTD (BBRY) a SELL. This is driven by some concerns, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The area that we feel has been the company's primary weakness has been its relatively poor performance when compared with the S&P 500 during the past year."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

• In its most recent trading session, BBRY has closed at a price level that was not very different from its closing price of one year earlier. This is probably due to its weak earnings growth as well as other mixed factors. Turning our attention to the future direction of the stock, we do not believe this stock offers ample reward opportunity to compensate for the risks, despite the fact that it rose over the past year.
• The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. Compared to other companies in the Computers & Peripherals industry and the overall market, BLACKBERRY LTD's return on equity significantly trails that of both the industry average and the S&P 500.
• The revenue fell significantly faster than the industry average of 30.9%. Since the same quarter one year prior, revenues fell by 33.5%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
• Despite currently having a low debt-to-equity ratio of 0.50, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Despite the fact that BBRY's debt-to-equity ratio is mixed in its results, the company's quick ratio of 2.49 is high and demonstrates strong liquidity.
• BLACKBERRY LTD reported significant earnings per share improvement in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, BLACKBERRY LTD reported poor results of -$11.17 versus -$1.20 in the prior year. This year, the market expects an improvement in earnings (-$0.15 versus -$11.17).
• You can view the full analysis from the report here: BBRY Ratings Report