NEW YORK (TheStreet) -- BitAuto Holdings (BITA) - Get Report stock is down 4.76% to $50.95 in midday trading Wednesday after Oppenheimer slashed its price target to $62 from $95, while maintaining an "outperform" rating. 

"As BitAuto accelerated its efforts to strengthen the online-to-offline transaction related service, the company plans largescale spending in the coming year, mainly due to headcount increase, cash incentives, and branding," Oppenheimer said, adding that all of this together is expected to negatively impact its 2015 operating margin by approximately 40%.  

However, analysts expect scalability will drive the Internet content and marketing services provider's margin back to the high teens in 2016.

The Beijing-based company's fourth quarter of 2014 revenue grew 102% to RMB975 million, primarily led by robust digital marketing growth, benefiting from the acquisition of a major client, Volkswagen, which is expected to continue throughout 2015, analysts noted.  

For 2015, the Internet content provider is focusing on O2O (online 2 offline), mobile, and value added svcs on EP platform, the firm said.

Separately, TheStreet Ratings team rates BITAUTO HOLDINGS LTD -ADR as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate BITAUTO HOLDINGS LTD -ADR (BITA) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and impressive record of earnings per share growth. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."

You can view the full analysis from the report here: BITA Ratings Report

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