Barnes & Noble (BKS) Stock Rising on Exclusive Print Partnership
NEW YORK (TheStreet) -- Shares of Barnes & Noble (BKS) - Get Report are up 1.1% to $12.81 this morning after the company announced an exclusive deal with Adaptive Studios, a multimedia company.
Adaptive, based in Los Angeles, produces books, film, television and digital series from previously unproduced screenplays and scripts.
Under the deal, Barnes & Noble will be the only retailer to offer Adaptive's books in stores and online.
"We believe that Adaptive Studios offers one of the most innovative and exciting publishing programs we have come across," said Barnes & Noble Chief Merchandising Officer Mary Amicucci, in a statement.
Barnes & Noble, based in New York, is a book retailing company.
Separately, TheStreet Ratings rated this stock as a "hold" with a ratings score of C.
The company's strengths can be seen in multiple areas, such as its good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and notable return on equity.
However, TheStreet Ratings also finds weaknesses including deteriorating net income, poor profit margins and feeble growth in the company's earnings per share.
You can view the full analysis from the report here: BKS
Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.