NEW YORK (TheStreet) -- Shares of Apple  (AAPL) - Get Report are down 0.24% to $128.23 in early market trading Thursday, after the company said late Wednesday that it is pushing back the start of production for its larger 12.9-inch iPad, according to Bloomberg.

Now, Apple is saying production is more likely to begin in September, due to supply issues with the larger display panels.

The U.S. tech giant is also playing around with new designs and features for the enterprise market, the Wall Street Journal reports.

Apple is considering adding USB ports and adopting the USB 3.0 technology, which is a faster version that can transfer data up to 10 times faster then current USB ports, according to the Journal.

Also, analysts at Deutsche Bank issued a note to investors this morning saying the Apple Watch has limited growth potential for Apple over the next few years.

Deutsche said the device has "limited ability to move the needle." The firm maintained its "hold" rating on Apple with a $110 price target.

Additionally, Apple is in talks with Time Warner-owned (TWX) HBO network to be a launch partner for the HBO Now video streaming service, according to Reuters.

The streaming service is expected to cost $15 a month, and is set to launch next month as HBO attempts to hold onto or attract subscribers who are ditching cable television subscriptions, Reuters added.

In addition to Apple, HBO is also in talks with competing technology company Google (GOOGL) - Get Report.

Cupertino, CA-based Apple designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, as well as a variety of related software, services, peripherals, networking solutions, and applications.

Insight from TheStreet's Research Team:

Apple is a core holding of Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. During the most recent weekly roundup, this is what Jim Cramer, Portfolio Manager & Jack Mohr, Director of Research - Action Alerts PLUS had to say about the stock:

After having blown through our $125 price target and with shares are currently trading at all-time highs, we raised our price target this week on Apple to $150. We predicate our bullish thesis on several points. For starters, Apple is well positioned to capture the benefits of an accelerating smartphone upgrade cycle. Wireless-carrier behavior has recently been changing to allow consumers to upgrade their cell phones before the expiration of standard contracts. This change in behavior is a promotional tool used to help keep customers from switching carriers by making it easier for them to upgrade their iPhone to the newest version, rather than waiting the typical 2 years or more. Second, we have extensively discussed why we believe Apple Pay and Passbook have tremendous upside potential as consumers both domestically and internationally (see: China) are rapidly latching onto the product. We expect this momentum to continue and believe it will become increasingly embedded within the payment ecosystem in coming years. Apple Pay has already been such a huge success, but we still think we're in the early innings of its growth story.

We also see gross margin upside and believe the increased usage of apps coupled with higher- quality camera resolution will spur consumers to shift their preference permanently to higher memory in their smartphones, despite the higher costs. The final, and arguably most important, point we'd like to make is on valuation. Apple, simply, is still cheap, trading at 15x forward earnings and 12x excluding cash -- well below the S&P 500 at 17.7x and its peer group at 16x. We believe Apple deserves a market multiple, and we would be happy to pay 17.5x 2015 EPS of $8.60, which gets us to a $150 price target (up $25 from our previous target). We are buyers on any sharp pullback.

- Jim Cramer and Jack Mohr, 'Weekly Roundup' originally published 2/27/2015 on ActionAlertsPLUS.com.

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Separately, TheStreet Ratings team rates APPLE INC as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

"We rate APPLE INC (AAPL) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and notable return on equity. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."  You can view the full analysis from the report here: AAPL Ratings Report