Amazon.com (AMZN) Stock Rises, Announces New Voice Ordering Service

With a new voice ordering service, Prime Day and PBS Kids streaming announced today, Amazon.com (AMZN) stock is climbing.
By Rachel Aldrich ,

NEW YORK (TheStreet) -- Shares of Amazon.com (AMZN) - Get Report  are up 1.17% to $723.97 this afternoon ahead of the holiday weekend after the company announced voice ordering for Prime members.

Using the Seattle, WA-based online retail giant's voice-controlled "assistant" Alexa, Prime customers will now be able to order tens of millions of items just by uttering a few words.

This service was already available to members who owned one of four devices compatible with Alexa, but was limited to items customers had previously ordered or items on the company-curated "Amazon's Choice" list.

Competitors like Alphabet (GOOGL) are also pioneering new voice-search products for the home.

Amazon.com also announced its second-annual "Prime Day" for Prime subscribers, marketed as a Christmas in July with sales on a variety of items on the online retailer's website. This year Prime Day is set for July 12, and the company hopes sales will exceed last year's 34.4 million items sold.

Earlier today the stock was rising after the company announced it had gained streaming rights to PBS KIDS series through Amazon Prime Video.

(Amazon.com is held in the Growth Seeker portfolio. See all of the holdings with a free trial.)

Separately, TheStreet Ratings rated this stock as a "buy" with a ratings score of B-.

The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, expanding profit margins and solid stock price performance.

TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures TheStreet Ratings evaluated.

You can view the full analysis from the report here: AMZN

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

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