Amazon.com (AMZN) Stock Closed Up on Prime Day Hype, Exclusive ‘Alexa’ Deals

Ahead of the company’s massive sale day, Prime Day, Amazon.com (AMZN) announced exclusive deals for voice-operated Alexa users.
By Rachel Aldrich ,

NEW YORK (TheStreet) -- Amazon.com (AMZN) - Get Report  stock closed up 1.25% to $745.81 today as the company announced voice-only deals for its second annual Prime Day on July 12.

Amazon.com is hoping to boost sales on the shopping holiday using voice assistant Alexa and associated home automation devices, Echo and Dot. It also hopes to increase those services' popularity.

Prime Day is an exclusive day of deals for the company's Prime subscribers.

This year, on top of exclusive deals on specific items for Alexa users, Amazon.com announced that it will discount $10 on orders over $20 when customers order using the voice service and associated Bluetooth hardware devices.

Amazon.com's first Prime Day last year spurred users to purchase 34.4 million items on the Seattle-based online retail site.

(Amazon.com is held in the Growth Seeker portfolio. See all of the holdings with a free trial.)

Separately, TheStreet Ratings rated this stock as a "buy" with a ratings score of B-.

The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, expanding profit margins and solid stock price performance.

TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures that TheStreet Ratings evaluated.

You can view the full analysis from the report here: AMZN

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

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