Tom Brady Signs With Ugg

Tom Brady of the New England Patriots has partnered with Ugg Australia to promote its men's footwear.
By Theresa McCabe ,

NEW YORK (

TheStreet

) -- Tom Brady of the NFL New England Patriots has partnered with Ugg Australia, a division of

Deckers Outdoor

(DECK) - Get Report

, to promote its men's footwear.

The NFL star has signed a multi-year agreement through which Ugg Australia will feature Brady in its marketing initiative starting with its fall 2011 collection.

New England Patriots quarterback Tom Brady

Deckers chairman and CEO Angel Martinez said that Brady is "the ideal first endorser for the brand."

"He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it," Martinez said in a press release.

The company said that Brady will also be able to offer his own insight on products in future collections.

"I have worn and loved the Ugg brand for a long time," Brady said. "This collaboration gives me an opportunity to work with a leading global brand with a great history and a true vision for the future of its men's collection."

This announcement comes a few weeks after

Brady signed an endorsement deal

with

Under Armour

(UA) - Get Report

after his contract with

Nike

(NKE) - Get Report

expired.

--Written by Theresa McCabe in Boston.

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