The 'Hannah Montana' Stock Index
Editor's note: This column was submitted by Stockpickr member Fred Fuld, of Stockerblog.com.
You may not know
Hannah Montana
, but chances are your 10-year-old niece does.
Hannah Montana
is the extremely popular television series that stars Miley Cyrus, the 14-year-old daughter of Billy Ray Cyrus, the country crooner-turned-actor who happens to play the father of the title character.
The series follows the fictional life of a teenage girl named Miley Stewart who leads a double life as both a popular music star named Hannah Montana and a regular girl next door who hides her famous identity so she can live a normal life out of the spotlight. Last week, the show was No. 7 on the Nielsen Ratings of all cable network television shows, with 4.99 million viewers.
The show and star's immense popularity has prompted Stockpickr.com and Stockerblog.com to put togethera
, which tracks the companies connected to the
Hannah Montana
franchise.
Hannah Montana
is one of
Disney's
(DIS) - Get Report
most successful televisionshows, popular among "tweens" between the ages of 10 and 14. It's also one of the company's most thriving brands, with books, soundtracks, games, puzzles, dolls, bedding and costumes.
As an example of how successful the
Hannah Montana
brand is, tickets to the multiple-city
Hannah Montana
Live Tour have sold out so quickly that scalpers have reportedly been getting as much as $2,500 per ticket.
Disney has a
price-to-earnings (P/E) ratio of 18, a P/E-to-growth(PEG) ratio of 1.2 and a yield of 0.9%. Disney is set to announce quarterly earnings on Nov. 8.
Another popular
Hannah Montana
product is the video game the show inspired -- actually three video games:
Hannah Montana: Spotlight World Tour
,
HannahMontana: Music Jam
and
Hannah Montana DS
. The games were created for the
Nintendo
DS and Wii video-game platforms. Nintendo has a P/E ratio of 18.
Apple
(AAPL) - Get Report
also has a connection to
Hannah Montana
. The
Hannah MontanaSoundtrack, Holiday Edition
was released through the iTunes Music Storeat the end of 2006 and proved to be a very successful seller. Apple, which hascontinued to hit new highs recently, has a P/E of 49 and a PEG of 2.
The show's star, Miley Cyrus, has appeared in numerous
People
articles and was featured on the cover of the magazine in July.
People
is published by Time Inc., a subsidiary of
Time Warner
(TWX)
. Time Warner has a P/E of 11.2, a PEG of 1.3 and a yield of 1.4%.
Although not official endorsements, according to a
USA Today
interview, Miley Cyrus has stated that
The Cracker Barrel
(CBRL) - Get Report
and Long John Silver's, which is owned by
Yum! Brands
(YUM) - Get Report
, are her two favorite restaurants. Cracker Barrel has a P/E of 7.5, a PEG of 1 and a yield of 1.9%. Yum! has a P/E of 22.7, a PEG of 1.9 and a yield of 1.6%.
To see the rest of the stocks in the
Hannah Montana
Stock Index, check out Stockpickr.com.
At the time of publication, Fuld was long Disney, Apple and Time Warner, although holdings can change at any time.
This article was written by a member of the Stockpickr community.
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