MTV Ratings Post Largest Gain in a Decade
NEW YORK (
) --
Viacom's
(VIA) - Get Report
MTV network ended 2010 with the its largest year-over-year ratings gain since 1999, marking its fourth consecutive quarter of growth.
In the fourth quarter of 2010, the network saw a 24% increase in ratings from the same period a year earlier on gains across all major day parts.
The network saw a 16% increase in ratings among viewers within the 12 to 34 age range in the fourth quarter, according to Nielsen data.
The consecutive ratings gains were driven by its well-performing reality series programming. MTV's popular reality series,
Jersey Shore
, ranked as MTV's most-watched series ever and its ratings more than doubled in 2010, rising 119%.
"In 2010 we've seen enormous ratings growth as a result of the process we began almost two years ago to reinvent MTV for a new generation," MTV general manager Stephen Friedman said. "We look forward to a strong 2011 when we'll further diversify our lineup with new scripted series
Skins
and
Teen Wolf
alongside returning hits like
Jersey Shore
and
Teen Mom 2
."
This year, season two of
Teen Mom
saw its ratings climb 57% over season one's average.
-- Written by Theresa McCabe in Boston.
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