Kraft CEO Compensation Up $7.5 Million

Kraft's CEO Irene Rosenfeld received total compensation of $26.35 million in 2009, according to an SEC filing.
By Andrea Tse ,

NEW YORK (

TheStreet

) -- Kraft's CEO Irene Rosenfeld received total compensation of $26.35 million in 2009, according to an SEC filing.

Rosenfeld's salary was $1.47 million, with stock awards and option awards worth $7.83 million and $1.86 million respectively.

This compares with her total compensation of $18.73 million, salary of $1.45 million and stock awards and option awards totaling $7.98 million and $2.35 million, respectively, in the previous year.

Rosenfeld's total compensation increase comes on the heels of Kraft's acquisition of British confectioner Cadbury, despite widespread objections to the value assigned to the deal, its implications for

British union workers' future employment situations

, and the relinquishing of the company's longstanding independence.

"Having successfully reinvigorated our base business, the time is right for us to accelerate our transformation, taking both Kraft Foods and Cadbury to a level neither could reach on its own," Kraft said in an SEC filing.

The company says it believes the "new Kraft" will drive top-tier organic revenue growth through a focus on higher-growth and higher-margin categories, an expanding footprint in developing markets and a greater presence in growing trade channels.

In terms of its category mix, the "fast-growing" confectionery and snacks segments will now make up the majority of Karft's portfolio. Kraft says that almost 70% of its revenue outside North America now comes from snacks and confectionery, and that it now has 11 billion-dollar brands and 70-plus brands with revenues in excess of $100 million.

The majority of Kraft's business is outside North America, and with Cadbury, the company says it now has considerably greater scale in key developing markets such as Brazil, Russia, India, China and Mexico.

"This will lead to significant revenue synergies as we expand sales and distribution of each of our brands into new markets and through new channels," the company declared in the SEC filing.

The company says that the Kraft-Cadbury combination is targeting cost synergies of at least $675 million.

-- Reported by Andrea Tse in New York

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