Kohl's Plans to Make Stores Smaller While Investing in eCommerce

Kohl's wants to increase its omnichannel capabilities.
By Tony Owusu ,

Kohl's Corp.  (KSS) - Get Report announced plans to reduce the size of its new stores as part of its investment in its omnichannel and eCommerce capabilities. 

The company said that it plans to open four smaller format stores in October, adding to the eight 35,000 square foot stores it opened in 2016. 

The company said that about 300 stores have been optimized for retrofitting for smaller formats. 

"Our stores remain at the core of our omnichannel strategy and we will continue to invest in them by opening smaller formats, rightsizing and optimizing our selling space and working to ensure that shopping in our stores is an engaging and inspiring experience for our customers," said CEO Kevin Mansel.

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