Wall Street giant JPMorgan (JPM) - Get Report will create a joint venture between its customer and retail, and Internet units, according to Reuters.

The new JV, named the disruptive commerce group, is led by Internet banker Chris Grose and retail banker Jill Woodworth.

The move comes as an increasing amount of retailers acquire digital assets to accelerate their presence online. One such example would be Walmart Stores' (WMT) - Get Report $3.3 billion acquistion of Jet.com.

But, these combinations of retail and technology companies has made stabilizing traditional sector boundaries "fuzzier" for bankers, Reuters noted.

For example, other deals including Amazon.com's (AMZN) - Get Report acquisition of Whole Foods, previously would have been covered by both JPMorgan's consumer and Internet units, but this new joint venture will make that process much more efficient.

• More of What's Trending on TheStreet: Americans Spend Big on Lotto Tickets: And Here They Spend 4 Times the Average Tesla's Autonomous Tractor Trailer Could Rock the Trucking Industry's Foundation Toys 'R' Us Is Nearing Its End These 3 Signs Reveal NFL Stadiums Drain These Companies Dry for Naming Rights