Jim Cramer's Stop Trading! Buy Costco
Buy
Costco
(COST) - Get Report
, Jim Cramer said Wednesday on
CNBC's
"Stop Trading!" segment.
Cramer said investors shouldn't be discouraged by soft same-store sales numbers out early Wednesday, which sent the retailer's stock down 4% in afternoon trading. Cramer said the company is a great merchandiser -- so sometimes its bets work and sometimes they don't. But every Costco miss "has been a great opportunity," Cramer said, for investors to buy the stock on the cheap.
Cramer also shrugged off comments from
Starbucks
(SBUX) - Get Report
suggesting that less-affluent customers have been pushed out of the stores by falling house prices and declining home-equity borrowing. Cramer said he questions how much influence those factors really exert on coffee sales, even if a cup at Starbucks does "cost $17 or something."
Cramer said the selloff in
Coach
(COH)
has been "overdone."
Cramer continues to like
(GOOG) - Get Report
and called
Apple's
(AAPL) - Get Report
wireless plans "the elephant in the room."
At the time of publication, Cramer had no positions in stocks mentioned.
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