Ford Sales Rose 25% in January

Ford's resurgence continues in January as the automaker reports a 24.6% sales increase.
By Ted Reed ,

DETROIT (

TheStreet

) -- The

Ford

(F) - Get Report

resurgence continued in January as the automaker reported a 24.6% sales increase.

Ford estimated its U.S. market share at 16%, up two points from the same month a year earlier.

Sales were higher for every Ford brand. Sales rose 25.9% at Ford, 15.9% at Lincoln, 5.8% at Mercury and 41.9% at Volvo. The comparisons come off severely depressed sales levels in January 2009. Also, retail sales fell back 5% from December levels.

At the Ford division, auto sales rose 43%, crossovers rose 20%, sport utilities rose 8% and trucks and vans rose 14%.

Ford said that every consumer metric regarding the brand - including favorable opinion, consideration, shopping and intention to buy - ended the year at record levels. During 2009, favorable opinion improved 27 percent and intention to buy Ford increased 30%.

Shortly after the sales figures were released, Ford stock was trading at $11.44, up 32 cents.

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