Finish Line Inc. (FINL) shares were rising Wednesday morning after analysts at Susquehanna upgraded the stock to "positive" from "neutral" on anticipation that the company will be acquired by U.K. sports retailer Sports Direct.

Analyst Sam Poser believes that Sports Direct is looking for an entry point into the U.S. market and Finish Line's shoe retail business is especially attractive given the fact that 85% of Sports Direct's revenue comes from footwear and apparel.

"Based on the Shareholders Rights Plan and conversations with FINL management, we are confident that FINL's board is willing to speak to suitors," Poser said. 

Shares of Finish Line were up 8.62% to $10.60 in early morning trading Wednesday. 

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