Shares of Walt Disney Co. (DIS) - Get Report were falling in afternoon trading Thursday after CEO Bob Iger announced that the company's Star Wars and Marvel intellectual properties will be featured on the Disney's yet-to-debut streaming app in 2019. 

"I have described a very rich, treasure trove of content for this app," Iger said at the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference in Los Angeles on Thursday. "We're going to launch big, and we're going to launch hot."

The streaming service will also be the home of five original series. 

Last month Disney announced that it was pulling its content from Netflix Inc. (NFLX) - Get Report sending the stock tumbling. However, Netflix was holding steady Thursday, rising 0.46% to $180.08.  

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