NEW YORK (

TheStreet

) -- Jim Cramer thinks

Goldman Sachs

(GS) - Get Report

should get rid of its conviction ratings.

The brokerage firm issued a conviction sell rating on

Kimberly-Clark

(KMB) - Get Report

on Monday, but Cramer thinks this is a bad call.

"Don't hate Kimberly, go hate a company with a bad brand name or image," Cramer said during his

Stop Trading!

segment on CNBC.

Cramer, who owns Goldman as part of his Charitable Trust, said a conviction sell rating should apply to the "world's worst company," or a company that is crooked.

Another call Cramer disagrees with is Oppenheimer's upgrade of

Boeing

(BA) - Get Report

. The firm has been bearish on Boeing, but as soon as the stock hit $72, changed its mind.

Cramer says both Goldman and Oppenheimer have been knocked out of the research box and out of March Madness running.

Williams-Sonoma

(WSM) - Get Report

was a positive for the home-goods sector after it posted better-than-expected earnings on Monday. "The housewares group is on fire," Cramer said. "Williams-Sonoma has reignited a group that a lot of short sellers expected to fall off."

Within the retail sector, Cramer said he would be a buyer of

Bed Bath & Beyond

(BBBY) - Get Report

. The company has expanded its reach beyond just home furnishings, and now has household basics, and even some food items, putting it in competition with drugstores and discounters.

"You can buy everything cheaper and better," Cramer said.

Target

(TGT) - Get Report

, in particular, is losing out from a lot of different sides, he said.

Cramer said Bed Bath & Beyond is well run and becoming a category-killer that a lot of people don't know about.

Within the sector, Cramer also recommends

TJX

(TJX) - Get Report

, which has a home-furnishings division.

-- Reported by Jeanine Poggi in New York.

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