NEW YORK (TheStreet) -- CBS (CBS) - Get Report stock has spiked after Tiger Woods announced that he'd play at the Masters Tournament next month, while shares of corporate sponsors that have stood by him when his personal life erupted in scandal are little changed.

Both CBS and

Walt Disney's

(DIS) - Get Report

ESPN have rights to televise the event.

CBS stock is up 1.7% to $14.70, while

Nike

(NKE) - Get Report

is up 0.1% at $70.50 and

EA Sports

(ERTS)

is down about 1% at $17.70. Walt Disney has edged 0.4% lower to $33.60.

Both

Nike

and EA Sports decided to stand by Woods despite his troubles, and even as other corporate sponsors

jumped ship

for fear of being

impacted financially

by Wood's tarnished reputation.

-- Reported by Andrea Tse in New York

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