German apparel maker Addidas AG (ADDYY) has overtaken Nike Inc.'s (NKE) - Get Report Jordan Brand as the United States' second most popular footwear brand, according to a survey by industry watcher NPD Group. 

"This is an achievement I never thought I would see in my lifetime. Adidas sport footwear sales grew more than half for the month and share grew by nearly half, to 13%," NPD analyst Mike Powell said in his report. 

The firm's August footwear data showed that Adidas sports footwear grew 40% while Jordan brand declined over 30%. Nike meanwhile also saw a decline in the low single digits. 

Basketball shoe sales are in the second year of a sharp downturn, declining about 20% this year according to NPD. 

Nike remains the top athletic shoe seller in the U.S. 

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