How Much Time Will Apple Watch Have?

The company may know our wants and needs better than we.
By Eric Jackson ,

NEW YORK ( TheStreet) --  Apple (AAPL) - Get Report will likely unveil its Apple Watch at Monday's event. There seems to be a majority of mainstream opinion (at least from the tech press) that the watch will be a dud.

Henry Blodget of Business Insider doesn't understand what need Apple is solving for him with a watch since he can check the time on his phone, which he already carries around with him.

I saw another reporter this morning baffled at the notion that Apple might actually introduce a luxury version of its watch with gold-plating for $10,000. Others believe the watch will be out of date in a couple of years, anyway, just like your phone is. Why will people keep buying watches as they do phones?

There has been, of course, a tailing off in the purchases of iPads after people initially thought that these tablets would get replaced at the same frequencies as iPhones. The problem with any new product is that we don't know what we don't know.

It's silly for anyone to exclaim that they can't fathom a need for something that hasn't been released yet. There was a slight preview several months ago on the Apple Watch, but that didn't really show the device in action. No one knew the iPhone was going to be the iPhone until they saw it and played with it and heard their friends tell them about it.

Many consumers and analysts thought the iPad was going to be a complete dud. "Microsoft has been doing tablets for years and failed!" screamed critics. Remember the first day of release, when people made fun of the iPad name because it wasn't iSlate? That all seems a distant memory now. Did the opinions change right after the launch event? That's not how I remember it. It was rather over a couple of months as more people got their hands on the devices and started using them and then telling others about it.

Some people thought iPad was just going to be a big iPhone, so why would they need it. But it's clearly a different user case.

I expect people to learn Monday that they also can do some tasks with the help of their Apple Watch which they can't do at all with their phones -- or at least not as easily. A CEO once told me: "I can't tell people about my new product; I have to show them before they'll get it." It's the same thing here with the watch.

More importantly, I am betting that the watch is daisy-chained to other yet-to-be-released products as well. In this case, as in most new Apple products, Apple seems to understand better what we want and need than we do. 

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.

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